The J.C. Penney Boycott and Picketing Campaign

The J.C. Penney Boycott and Picketing Campaign

Image Credit:
An image of the Penney Picketing Campaign, 1961. Photo by Gene Suggs as a staff photographer for the Urbana Courier.

15 E. Main Street, Champaign, IL

During the 1950s and 1960s, African Americans fought for equal opportunity in employment across the nation. In Champaign-Urbana, the Champaign-Urbana Improvement Association (CUIA) was founded to demand greater job opportunities for African Americans, resulting in one of the most influential local civil rights victories known as the J.C. Penney Boycott.

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A Penney’s department store was planned for 15 E. Main Street in downtown Champaign and scheduled to open on April 6, 1961.  Local Black ministers encouraged members of their congregations to apply for salesclerk positions that were advertised.  Several Black women applied for the positions, including the wife of a Chanute Air Base employee with ten years’ experience.  All were denied employment. It was found that Penney’s was only hiring African Americans for the stockroom and janitorial capacities. This information resulted in organized, collective action on the part of the Black community. The protest was planned under leadership of Rev. J.E. Graves of Mt. Olive Missionary Baptist Church, president of the CUIA.  Rev. Graves called a meeting of ministers and lay people on March 22, 1961, at Bethel A.M.E. Church, to map out a plan of action.  Over one hundred community members responded. Ministers took the leadership because their positions were less vulnerable to retribution.

Picketing, organized by community members Mary Alexander and George Pope, began on opening day. African Americans and others sympathetic to the cause were asked to boycott the store. Meanwhile the CUIA began training potential job applicants in interview techniques. At the end of three weeks, on April 25th, with the assistance of lone Black city council member Kenneth Stratton, an agreement was reached that successfully impacted hiring in all department stores in the community. The Council for Community Integration called it a “magnificent undertaking.”

The J.C. Penney Boycott and Picketing Campaign, and the dedicated men and women who participated, are remembered today for standing up to discriminatory employment practices.

This trail stop is sponsored by:

References

Alexander, Mary and Winston, Kathleen Johnson.  (Spring 1996).  “Reflections on Life, Part 2.”  Through the Years: African-American History in Champaign County.  Museum of the Grand Prairie.  https://eblackcu.net/years/MA.htm

Lenstra, N. (December 11, 2012) Penney Picketing Campaign. https://localwiki.org/cu/PenneyPicketing_Campaign

Urbana School District #116. https://www.usd116.org/ProfDev/AHTC/lessons/Burrus10/penneysarticles_red.pdf.

  • “Negroes Tell Why They Picket; Rap Penney’s for Discriminating”
  • “Penney Manager Announces Cease of 3 Week Picketing”
  • “Topic:  The J.C. Penney Co. Affair” ( Memo dated April 25, 1961)

People:

  • George Pope
  • Mary Alexander
  • Rev. J.E. Graves

Location(s):

  • Champaign, Illinois

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Walter T. Bailey and the Colonel Wolfe School

Walter Thomas Bailey was the first African American to graduate with a degree in architectural engineering from the University of Illinois in 1904, and he was the first licensed African American architect in Illinois. He contributed to the Colonel Wolfe School in Champaign as a young man, and later enjoyed a successful and influential career leading architectural projects throughout the United States. Bailey assisted with the design of the Colonel Wolfe School at 403 E. Healey in Champaign. The Colonel Wolfe School was constructed in 1905 as a public elementary school. Named after Colonel John S. Wolfe, captain of the 20th Regiment of Illinois Volunteer Infantry during the Civil War, the building was designed by the architectural firm Spencer & Temple from Champaign.

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Salem Baptist Church

Located at 500 E. Park Street in Champaign, Salem Baptist Church was initially established in 1867, the same year the University of Illinois was established, as Second Baptist Church at 406 E. Park ("the Old Coffee Place"). In 1874, the original church was destroyed by arson. After occupying locations at Swannell Drug Store at Main and Hickory, and on East Clark Street, the church bought the land at its current location in 1901 and began construction in 1908. It was renamed as Salem Baptist Church.

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Bethel African Methodist Episcopal Church

Located at 401 E. Park Street in Champaign, Bethel A.M.E. Church is the oldest African American led church in Champaign County. It was organized in 1863 and predates the establishment of the University of Illinois. During the early part of the century when segregation was a fact of life, Bethel established a library and had a church orchestra. The church served as a meeting place for Black students attending the University of Illinois, establishing monthly lyceum meetings where students and members of the congregation came together for lectures, discussions, debates, and musical performances. In 1915 it was the site of the founding of the Twin Cities Chapter of the National Association for the Advancement of Colored People (NAACP). Spiritual, community and educational development have continued to be a mission for the church.

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