The J.C. Penney Boycott and Picketing Campaign

The J.C. Penney Boycott and Picketing Campaign

Image Credit:
An image of the Penney Picketing Campaign, 1961. Photo by Gene Suggs as a staff photographer for the Urbana Courier.

15 E. Main Street, Champaign, IL

During the 1950s and 1960s, African Americans fought for equal opportunity in employment across the nation. In Champaign-Urbana, the Champaign-Urbana Improvement Association (CUIA) was founded to demand greater job opportunities for African Americans, resulting in one of the most influential local civil rights victories known as the J.C. Penney Boycott.

Continue Reading History Show Less

A Penney’s department store was planned for 15 E. Main Street in downtown Champaign and scheduled to open on April 6, 1961.  Local Black ministers encouraged members of their congregations to apply for salesclerk positions that were advertised.  Several Black women applied for the positions, including the wife of a Chanute Air Base employee with ten years’ experience.  All were denied employment. It was found that Penney’s was only hiring African Americans for the stockroom and janitorial capacities. This information resulted in organized, collective action on the part of the Black community. The protest was planned under leadership of Rev. J.E. Graves of Mt. Olive Missionary Baptist Church, president of the CUIA.  Rev. Graves called a meeting of ministers and lay people on March 22, 1961, at Bethel A.M.E. Church, to map out a plan of action.  Over one hundred community members responded. Ministers took the leadership because their positions were less vulnerable to retribution.

Picketing, organized by community members Mary Alexander and George Pope, began on opening day. African Americans and others sympathetic to the cause were asked to boycott the store. Meanwhile the CUIA began training potential job applicants in interview techniques. At the end of three weeks, on April 25th, with the assistance of lone Black city council member Kenneth Stratton, an agreement was reached that successfully impacted hiring in all department stores in the community. The Council for Community Integration called it a “magnificent undertaking.”

The J.C. Penney Boycott and Picketing Campaign, and the dedicated men and women who participated, are remembered today for standing up to discriminatory employment practices.

This trail stop is sponsored by:

References

Alexander, Mary and Winston, Kathleen Johnson.  (Spring 1996).  “Reflections on Life, Part 2.”  Through the Years: African-American History in Champaign County.  Museum of the Grand Prairie.  https://eblackcu.net/years/MA.htm

Lenstra, N. (December 11, 2012) Penney Picketing Campaign. https://localwiki.org/cu/PenneyPicketing_Campaign

Urbana School District #116. https://www.usd116.org/ProfDev/AHTC/lessons/Burrus10/penneysarticles_red.pdf.

  • “Negroes Tell Why They Picket; Rap Penney’s for Discriminating”
  • “Penney Manager Announces Cease of 3 Week Picketing”
  • “Topic:  The J.C. Penney Co. Affair” ( Memo dated April 25, 1961)

People:

  • George Pope
  • Mary Alexander
  • Rev. J.E. Graves

Location(s):

  • Champaign, Illinois

Additional Champaign Trail Sites

Military

Cecil Dewey Nelson, Sr.

Cecil D. Nelson was the most decorated World War I soldier in the county. A sergeant in both the Mexican Expedition of 1916 and World War I, he increased his age so he could enlist in the Illinois 8th Regiment, known as the “Old 8th,” in Danville, Illinois. With the U.S. involvement in World War I, his unit become part of the all-Black 370th Infantry where he met and became friends with William Frank Earnest, whom he saw die. On October 18, 1918, he was awarded the French Croix de Guerre by French General Vincendon for bravery under fire, and several other decorations later for his service during World War I. The son of Joseph and Estella Nelson (née Anderson), he, like his mother, was born and raised in Champaign, Illinois, and was a member of Bethel AME. He returned home where he met and married William Franks’ niece, Carrie Mae Earnest, and became an active and respected member of both the Black and white communities. He lived at 1002 N. 5th Street in Champaign, and he is one of the founders of the William F. Earnest American Legion Post #559.

Military

William F. Earnest American Legion Post 559

African Americans from Champaign County fought bravely, and died, in World War I. Those who served did so with courage, honor, and distinction. Many of those who returned home found community and services at the William F. Earnest American Legion Post 559. Originally located at Fifth and Hill Streets, the Post is now located at 704 N. Hickory in Champaign. It was chartered in 1932 by African American World War I veterans and named for a fallen comrade who was a University of Illinois student-athlete from Homer, Illinois. Earnest served as a sergeant in the all-Black 370th Infantry Regiment from Illinois. One of the columns at Memorial Stadium also bears his name. The founding members of Post 559 were Clifford Caldwell, Robert H. Earnest (brother of William F. Earnest), Dr. L.P. Diffay, Dr. Henry Ellis, Alvin Foxwell, Raymond Hines, Thomas Macklin, Cecil D. Nelson, and George Ray.

Business

Civil Rights, Social Justice, & Politics

Community

African Americans and the Illinois Central Railroad

Chartered in 1851, the Illinois Central Railroad was lobbied for by both Steven A. Douglas and Abraham Lincoln. Completed by 1856, it was considered the longest railroad in the world. From 1857 through the Civil War, the Illinois Central Railroad (IC) was said to carry fugitives from slavery, along with the Chicago, Burlington and Quincy, and the Chicago and Rock Island Railroads. Fugitives travelled by box cars and passenger cars, by day and by night. With the assistance of railroad porters, sympathetic conductors, laborers, freedmen, and abolitionists, they managed to travel mostly without arrest.

Community

Sports & Recreation

Douglass Park and Douglass Center

The Park and Center are named for the great African American orator and abolitionist, Frederick Douglass. In 1941, the Douglass Community Service Committee began an effort to raise funds for a new complex, to be built on two empty lots. Ground broke in 1944 and the Center was completed in 1946. The Center held classes in art, music, and sewing, among other activities. Athletics included adult softball, baseball, basketball, track, and tennis. The Center hosted many social events. One of the groups that brought national recognition to the Center was its Drum and Bugle Corps and Drill Team. In 1975, 200 residents protested the decision by the Park Board to demolish the old Douglass Center and replace it with a new gym. The group advocated for the old Center to be replaced with a new, full-service, comprehensive Center. After much discussion between the community and the Park Board, the “old” Center was torn down and a new Center was constructed. It opened on December 12, 1976. In March 1978, the Douglass Annex opened with a focus on senior citizens, and in 1997 the Douglass Branch Library moved into its current site.

Community

Sports & Recreation

Skelton Park

Skelton Park, a pocket park at the corner of N. First Street and E. Washington Street, is designed to pay homage to Champaign County's history of locally, nationally, and internationally recognized African American musicians.

Community

Social and Religious Life

Bethel African Methodist Episcopal Church

Located at 401 E. Park Street in Champaign, Bethel A.M.E. Church is the oldest African American led church in Champaign County. It was organized in 1863 and predates the establishment of the University of Illinois. During the early part of the century when segregation was a fact of life, Bethel established a library and had a church orchestra. The church served as a meeting place for Black students attending the University of Illinois, establishing monthly lyceum meetings where students and members of the congregation came together for lectures, discussions, debates, and musical performances. In 1915 it was the site of the founding of the Twin Cities Chapter of the National Association for the Advancement of Colored People (NAACP). Spiritual, community and educational development have continued to be a mission for the church.