The J.C. Penney Boycott and Picketing Campaign

The J.C. Penney Boycott and Picketing Campaign

Image Credit:
An image of the Penney Picketing Campaign, 1961. Photo by Gene Suggs as a staff photographer for the Urbana Courier.

15 E. Main Street, Champaign, IL

During the 1950s and 1960s, African Americans fought for equal opportunity in employment across the nation. In Champaign-Urbana, the Champaign-Urbana Improvement Association (CUIA) was founded to demand greater job opportunities for African Americans, resulting in one of the most influential local civil rights victories known as the J.C. Penney Boycott.

Continue Reading History Show Less

A Penney’s department store was planned for 15 E. Main Street in downtown Champaign and scheduled to open on April 6, 1961.  Local Black ministers encouraged members of their congregations to apply for salesclerk positions that were advertised.  Several Black women applied for the positions, including the wife of a Chanute Air Base employee with ten years’ experience.  All were denied employment. It was found that Penney’s was only hiring African Americans for the stockroom and janitorial capacities. This information resulted in organized, collective action on the part of the Black community. The protest was planned under leadership of Rev. J.E. Graves of Mt. Olive Missionary Baptist Church, president of the CUIA.  Rev. Graves called a meeting of ministers and lay people on March 22, 1961, at Bethel A.M.E. Church, to map out a plan of action.  Over one hundred community members responded. Ministers took the leadership because their positions were less vulnerable to retribution.

Picketing, organized by community members Mary Alexander and George Pope, began on opening day. African Americans and others sympathetic to the cause were asked to boycott the store. Meanwhile the CUIA began training potential job applicants in interview techniques. At the end of three weeks, on April 25th, with the assistance of lone Black city council member Kenneth Stratton, an agreement was reached that successfully impacted hiring in all department stores in the community. The Council for Community Integration called it a “magnificent undertaking.”

The J.C. Penney Boycott and Picketing Campaign, and the dedicated men and women who participated, are remembered today for standing up to discriminatory employment practices.

This trail stop is sponsored by:

References

Alexander, Mary and Winston, Kathleen Johnson.  (Spring 1996).  “Reflections on Life, Part 2.”  Through the Years: African-American History in Champaign County.  Museum of the Grand Prairie.  https://eblackcu.net/years/MA.htm

Lenstra, N. (December 11, 2012) Penney Picketing Campaign. https://localwiki.org/cu/PenneyPicketing_Campaign

Urbana School District #116. https://www.usd116.org/ProfDev/AHTC/lessons/Burrus10/penneysarticles_red.pdf.

  • “Negroes Tell Why They Picket; Rap Penney’s for Discriminating”
  • “Penney Manager Announces Cease of 3 Week Picketing”
  • “Topic:  The J.C. Penney Co. Affair” ( Memo dated April 25, 1961)

People:

  • George Pope
  • Mary Alexander
  • Rev. J.E. Graves

Location(s):

  • Champaign, Illinois

Additional Champaign Trail Sites

Social and Religious Life

Emancipation Day Celebrations

President Abraham Lincoln issued his Emancipation Proclamation on September 22, 1862. For many years afterward, in or around September, African Americans would congregate at parks and other community spaces for Emancipation Day celebrations. These celebrations were held in Champaign, Homer, Tolono, Sidney, and other parts of Champaign County. Celebrations often included food, music, and dancing.

Military

Cecil Dewey Nelson, Sr.

Cecil D. Nelson was the most decorated World War I soldier in the county. A sergeant in both the Mexican Expedition of 1916 and World War I, he increased his age so he could enlist in the Illinois 8th Regiment, known as the “Old 8th,” in Danville, Illinois. With the U.S. involvement in World War I, his unit become part of the all-Black 370th Infantry where he met and became friends with William Frank Earnest, whom he saw die. On October 18, 1918, he was awarded the French Croix de Guerre by French General Vincendon for bravery under fire, and several other decorations later for his service during World War I. The son of Joseph and Estella Nelson (née Anderson), he, like his mother, was born and raised in Champaign, Illinois, and was a member of Bethel AME. He returned home where he met and married William Franks’ niece, Carrie Mae Earnest, and became an active and respected member of both the Black and white communities. He lived at 1002 N. 5th Street in Champaign, and he is one of the founders of the William F. Earnest American Legion Post #559.

Community

Albert R. Lee

Albert R. Lee was born on June 26, 1874, on a farm outside of Champaign, Illinois. He attended the University of Illinois in 1894, and in 1895 he became the second African American hired at the university. He started as a messenger, but then became the clerk for the Office of the President. Lee served under six university Presidents. At a time when African Americans were not allowed to live on campus, he took it upon himself to assist them with housing and maneuvering through school, becoming known as the unofficial Dean of African American Students.

Community

Sports & Recreation

Douglass Park and Douglass Center

The Park and Center are named for the great African American orator and abolitionist, Frederick Douglass. In 1941, the Douglass Community Service Committee began an effort to raise funds for a new complex, to be built on two empty lots. Ground broke in 1944 and the Center was completed in 1946. The Center held classes in art, music, and sewing, among other activities. Athletics included adult softball, baseball, basketball, track, and tennis. The Center hosted many social events. One of the groups that brought national recognition to the Center was its Drum and Bugle Corps and Drill Team. In 1975, 200 residents protested the decision by the Park Board to demolish the old Douglass Center and replace it with a new gym. The group advocated for the old Center to be replaced with a new, full-service, comprehensive Center. After much discussion between the community and the Park Board, the “old” Center was torn down and a new Center was constructed. It opened on December 12, 1976. In March 1978, the Douglass Annex opened with a focus on senior citizens, and in 1997 the Douglass Branch Library moved into its current site.

Business

Education

Innovation

Walter T. Bailey and the Colonel Wolfe School

Walter Thomas Bailey was the first African American to graduate with a degree in architectural engineering from the University of Illinois in 1904, and he was the first licensed African American architect in Illinois. He contributed to the Colonel Wolfe School in Champaign as a young man, and later enjoyed a successful and influential career leading architectural projects throughout the United States. Bailey assisted with the design of the Colonel Wolfe School at 403 E. Healey in Champaign. The Colonel Wolfe School was constructed in 1905 as a public elementary school. Named after Colonel John S. Wolfe, captain of the 20th Regiment of Illinois Volunteer Infantry during the Civil War, the building was designed by the architectural firm Spencer & Temple from Champaign.

Community

Social and Religious Life

St. Luke Christian Methodist Episcopal (C.M.E.) Church

Located at 809 N. Fifth Street in Champaign, St. Luke C.M.E. Church was established in 1901, making it the third-oldest historically African American congregation in Champaign County. Originally located on Eads Street in Urbana and called St. Luke Tabernacle Colored Methodist Episcopal Church, it was renamed in 1954 to Christian Methodist Episcopal. The church moved to its current location in 1914.